The new advertising engine will surely be of special interest for web masters. This is a powerful and convenient tool for monetizing resources which place third-party advertisements.
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End-to-end analytics is only a small part of the tools available to the Finteza platform users. The service developers constantly continue development of the advertising engine for creating and managing banners inside the system.
The latest innovation is the ability to launch limited campaigns. So far, it is possible to set limitations on the number of impressions only, while CPM can be set only in EUR. Limitations by other parameters are to be added in the future.
The new advertising engine will surely be of special interest for web masters. This is a powerful and convenient tool for monetizing resources which place third-party advertisements. It allows for ehanced earnings in comparison to selling equipment via advertising network auctions:
1. According to GlobalWebIndex, 47% of Internet users apply ad blockers. Finteza is able to avoid this issue, as all data between users and the service, is proxied via the publisher's website. Therefore, the data cannot be blocked by browsers and their plugins. This means that the advertiser's banners will be displayed more frequently thus gaining more clicks.
2. The system provides detailed statistics on campaigns and banners (impressions, clicks, CTR) online without delay. Detailed statistics are provided for each advertising zone, displaying the publisher's inventory sales efficiency, along with how many ads are not sold and how much profit has been lost.
3. Support for modern formats GIF, PNG, JPG and HTML5, as well as adaptive banners.
4. Advanced options for configuring and targeting campaigns: browsers, devices, geography, display schedule by days of week and hours.
5. Built-in retargeting. This feature may become an additional argument in favor of advertising on a publisher's website for an advertiser. Retargeting allows the creation of personalized ads which are more relevant to the audience. It is possible to sort visitors by performed actions and present to them thoroughly targeted encouraging messages.
The first 100,000 impressions are supplied for free. Each subsequent lot of 100,000 messages is charged at USD 4 per month. Thus, 1,000,000 banner impressions will cost USD 40 per month. Due to the efficient bypassing of ad blockers, Finteza easily compensates for this cost by providing additional impressions and clicks.
Contact Info:
Name: Bulat Latypov
Email: Send Email
Organization: MetaQuotes Ltd.
Website: https://www.metaquotes.net/
Source: MarketersMedia
Release ID: 88907149
